CAR2GO NORTH AMERICA
Queens, New York City Launch
To launch the car-sharing platform’s expansion into Queens New York, we had to go after their main competitor: transit. Strategically placed outdoor ads got commuters mid-transit, at the bus stop or in the subway. Messaging highlighted the benefits of car-sharing over taking transit, namely that it’s quicker, dryer and available 24/7 while still being budget-friendly and accessible.
Queens New York Bus shelter ad
Queens New York Bus shelter ad
Car2go Queens Subway Ad
Queens New York Bus shelter ad
Queens New York Bus shelter ad
Queens New York Bus shelter ad
Queens New York Bus shelter ad
Queens New York Bus shelter ad
Queens New York Bus shelter ad
Hop in and Drive, Social Campaign
Facebook, Instagram, and Google Display ads targeted drivers across North America, with witty, insightful copy aimed at converting new members.
Car2go North America Instagram Ads
Car2go North America Facebook Ads
Car2go North America Facebook Ads
